The Challenge

In the USA, Disney Visa put on promotional events for their cardmembers’ children across the network of Disney Stores around the country. Hundreds of stores at different times in different timezones. They needed a way of giving their cardmembers secure access to book tickets and provide stores an understanding of who will be attending.

The Solution

Our ticket engine was configured to meet the needs of the event programme. Stores were provided individual logins to download guest lists and our tickets were modified to generate an in-store discount barcode to drive a sales uplift.

The Result

A very straightforward solution to a logistical headache. And when adverse weather forced store closures on the east coast, we were able to make immediate contact with ticket holders.