The Challenge

Sony Pictures and Film 4 required a fast turnaround on a research screening for a forthcoming title, Greed. Two edits of the film were to be shown to a targeted audience to determine reactions and identify which version played better.

The Solution

Within 96 hours, See Film First recruited an audience of 400 against the demographic splits required. Two screenings were organised side by side, splitting the audience across the two screens with comparable demographics. Operating a fully digital feedback process, attendees were incentivised to complete a detailed questionnaire online within 2 hours with a small Amazon voucher. Upon check-in, a link was automatically scheduled to send by SMS immediately after the screening. With real-time reporting we were able to follow up on non-completions 1 hour after the screening.

The Result

A 97% response rate allowed us to deliver a very detailed and robust report deterining the reactions and comparsons of each film version against the demographic groups. All delivered within 24 hours of the screening.